Storehouse of grapes and history

Although some say that the first descriptions of the place date from 1567, it was until 1598 when the population of Parras was founded, by Juan Agustín de Espinoza, Antón Martín Zapata, Baltazar Rodríguez and Francisco Andrade, together with Missions, Visits or small towns that promoted the Jesuit priests on the banks of the Nazas River and the Mayran Lagoon.

Its center is the ideal place to buy crafts and everything related to the wine industry, for which it is well known. Parras is also a denim export city. Here this fabric has been made in La Estrella (since 1854) and in La Campana (since 1918).

When you walk through its streets, you can visit the parish of the Assumption of Santa María de Parras, a construction of neoclassical style, from the seventeenth century and where the record of the founding of the town is preserved.

Do not hesitate to go to the House of Culture, a place where some belongings of Francisco I. Madero are exhibited ... even his birth certificate is on display. Hacienda San Lorenzo is home to Casa Madero, the first wine-producing region in Latin America, which started activities in 1597.

The Madero House can be visited even if one is not staying there. Guided tours of the vineyards are given, and that includes tasting the wine produced there: the Cabernet Sauvignon.

There is also the old Bodega de Perote, and the Bodegas de Aguayo and Vesuvius; the latter specialized in table and wine wines to consecrate religious services, since the late nineteenth century.

During the month of August, Parras is undoubtedly a party: horse races at the hacienda of San Lorenzo, alleyways with bands, harvests, dances, artistic shows ... in short, a whole communion around the Wine Fair and the Grape, an experience that can not be lived in any other part of Mexico.

When it comes to food, here you can savor pork roast, chicken tamales and barbecue. You will not be able to say that you were in Parras if you do not taste the candies of walnut, fig, pinion and cajeta.

We can talk more, but the truth is that the streets of Parras invite you to walk; the wines to taste and smell; the buildings to be lived and, above all, remembered. They invite you!

¿Qué Visitar?

What to Visit?

  • Madero House Founded in 1597 by don Lorenzo Garcia, this is the first winemaking house of the Americas.
  • Wine Museum Through a thematic tour, you can see the utensils used by the local winemakers to produce their fine products.
  • La Luz Pond Founded in 1888, this spa obtains its waters directly from the nearby sierra, and it is also the most important spa of this Magic Town.
  • Aqueduct Built in 1917, it is still working to bring water to the local population and industry.
  • Temple and School of San Ignacio Loyola It was built in 1607 under the supervision of friar Juan Diego de Pagua.
  • Church of the Santo Madero (Holy Cross) Located on the top of the Sombreretillo Hill, this church is still lighted with colonial lanterns.
¿Qué hacer?

What to do?

  • You can play in the Golf Court Rincon del Montero.
  • Festivity of the Santo Madero (Holy Cross) It takes place on May 3rd each year, and there are religious processions and mass, as well as traditional music and dances.
  • Grape Harvest Festivity It takes place on August 9th – 10th each year. Besides the huge display of grapes and winemaking products, there are amusement rides, fireworks, campfires, music, and much more!
  • Walnut Fest During the first days of November, the local candy-makers gather in the main streets to display their delicious candies made mainly with walnuts.
Comida Típica

Typical Food

  • Steamed Tacos of head beef
  • Barbacoa. Roasted tongue beef cooked slowly on its own juice, and which is served apart as a broth or consommé.
  • Stew of pork meat. Pork leg cooked with spicy sauce, fine herbs and tomato.
  • Artisanal wine
  • Tamales. Corn dough mixed with lard, and stuffed with pork meat in a spicy green or red sauce, and finally wrapped up with corn leaves to be steamed. Don´t read it, just try it!
¿Qué Saber?

What to Know?

  • The first Spanish colonists settled in this lands around 1578, but this village was officially founded twenty years later, on February 18th , 1598, with the name of "Santa Maria de las Parras," which means "Our Lady of Vines."
  • On January 11th , 1868, the village became officially a town with the name of "Parras de la Fuente," which means "Vines from the Fountain."
  • In 1899, La Estrella began its operations in this Magic Town. This is the oldest textile factory in Mexico that produces jeans.

Popular Craft

  • Basketmaking
  • Carved wood
  • Goods and handicrafts related to the local winemaking activity

Marvel at the sights of Parras with this photos


Learn more about life in Parras with our audio guide


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