Poem to Mexico

This peaceful and old town, which stands out for the beauty of its farms and colonial characteristics, is known for being the birthplace of the poet Ramón López Velarde and the first Magical Town of Zacatecas.

It is said that the name of Jerez comes from an Arabic word meaning "place where grasslands abound," and that its founders in the mid-sixteenth century were Andalusians from Extremadura. In the following century of life, its name was: Villa de Jerez de la Frontera and, in 1952, changed again, receiving a change in honor of the statesman of this city: Francisco García Salinas: "Jerez de García Salinas".

It stands out as one of the best preserved cities in the state, where its streets of straight lines are crossed by houses of one or two levels with arched courtyards, high doors and original blacksmithing, both in doorways and in windows and balconies.

In the historic center, its old constructions call the attention of the Tower Building, a Romanesque and Mudejar style construction that combines a mixture of plateresque. It was built in 1896 with a carved quarry and inside it has striking paintings and decorations. It is currently occupied by offices of the Jerez Institute of Culture and the Municipal Library.

Another icon of the city is the Shrine of the Virgen de la Soledad, of neoclassical architectural style, built in 1805, where the patron saint of Jerez is honored and recognized by important military officers thanks to her intercession in acts of war . The Virgin of Soledad de Jerez holds the position of 3 times general.

It is worth highlighting the Ramón López Velarde House Museum, a typical Jerez house where the poet was born, which is now a space decorated with furniture and decorations typical of the period in which it was inhabited, as well as manuscripts of the author to whom he owes his name.

The Hinojosa Theater is an enclosure that was built in 1872 and, at the beginning of the era of cinematography, it was the ideal space for the first projections.

The Dolores Pantheon is another of the most interesting attractions of the city, especially for the artistic appreciation of its mausoleums.

It is important to list other emblematic buildings: the Casa del Banco, the portals of Humbolt de Iguanzo and Las Palomas, and the haciendas of Ciénega and La Labor, which speak of times of splendor and wealth.

To visit Jerez is to meet the province and the poetry in a place where the spirit of its greatest poet is still present in its streets, gardens, squares and the air of romance.

¿Qué Visitar?

What to Visit?

  • Dolores Cemetery Considered by the experts as an architectural jewel, this cemetery initiated its fatal functions around 1850.
  • Our Lady of Solitude Sanctuary Place where the locals venerate their patroness. This temple was built in 1805.
  • Hinojosa Theater Built between 1872 and 1878, the acoustic of this theater is especially remarkable.
  • Lopez Velarde’s House Interactive Museum Inaugurated in 1951, this museum was restored in 2009. It is located in the mansion where this famous Mexican poet was born.
¿Qué hacer?

What to do?

  • Spring Fair This festivity begins every Holy Saturday and it lasts during ten exciting days!
  • Festivity of Our Lady of Solitude It takes place on September, and this is the main local holiday. Many religious processions and mass are celebrated during this Novena.
Comida Típica

Typical Food

  • Asado de boda (Wedding dish) Pork meat covered with a delicious mole sauce that is prepared with different kinds of chili and chocolate. This unique stew is served with rice, beans and tortillas. Enjoy your meal!
  • Barbacoa Roasted beef or lamb meat cooked slowly on its own juice, which is served apart as a broth named "consome."
  • Lengua (Cow Tongue) Delicious dish cooked precisely with Jerez wine.
  • Ates Prepared with apples or quinces, this unique Mexican dessert or candy is a kind of soft toffee. You have to try it to understand what paradise means!
  • Biznaga candies
¿Qué Saber?

What to Know?

  • Although Jerez was officially founded in 1570, the conquistadors immigrated here 40 years before.
  • The new Town Hall was inaugurated by president Miguel de la Madrid in 1983.
  • Renowned Individuals:
  • Ramon Lopez Velarde (1888 – 1921) Famous writer and poet who created the patriotic poem Suave Patria (Sweet Motherland), which is recited by all Mexican children during their elementary studies.

Popular Craft

  • Saddlery
  • Gold and silver jewelry
  • Blacksmith’s trade
  • Ornaments made with quarry Stone
  • Wooden handicrafts and goods

All you must know about jerez here, in our audio guide


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